Customers today are much more demanding, and the numbers prove it: over 60% are ready to switch to a competitor after just one bad experience. I had a case where a company lost dozens of loyal clients because of a careless support operator, and the losses went over $6,000. The most frustrating part was that it could have been fixed with one click, but the control system failed. Since then I’m convinced that without tools like brand compliance software managing reputation is simply impossible. Trust is lost instantly, while rebuilding it takes months and drains the budget faster than any discounts.