Competitor suddenly outranking us for no reason

Content-only strategies always catch up to you eventually, learned that the hard way with a client in a pretty competitive niche last year. We had genuinely better content than our main competitor but they slowly climbed past us keyword by keyword and I couldn’t figure out why until I checked their backlink growth in Ahrefs, they’d been steadily building links for half a year while we sat still. Started working with https://ruleyourrankings.com/ to close that gap and within a few months we clawed back two of the three positions we’d lost. Content gets you in the race, links keep you competitive in it.