Yes, we had a similar experience. We switched to a customer data platform, and it completely changed our strategy. At first, it seemed like nothing was changing, but then, when we started actively analyzing the data, we realized how much information we were missing before. Segmentation became more precise, and, for example, we were able to target advertising campaigns to specific groups of users, which gave us a 25% increase in conversions! If you are interested, you can take a look at customer data platforms statistics – there is a lot of useful information on how companies use such tools to improve their marketing. Now we regularly check this data and adapt our strategies to stay competitive.